YouGov Award Winner

21 January 2016

Great news! The survey Brandindex run by TopGov, has ranked Bernard Matthews as No.1 improver in the Chilled Frozen Foods category, in the YouGov Best Brand ‘Buzz’ rankings for 2015.

The BrandIndex Buzz score measures what UK consumers think about the brand, and is based on news, advertising and ‘word of mouth’.

YouGov BrandIndex measures consumer views daily, looking at more than 1,200 brands in the UK, across a variety of areas from food and drink, to cars and travel companies.

It takes 4,000 interviews every day from a representative UK population sample, so more than 1,460,000 interviews per year.