Buttermilk Turkey Fillets WIN at British Turkey Awards

22 September 2016

We are pleased to announce that Bernard Matthews Buttermilk Turkey Fillets won the award for BEST All Year Round Innovation, at this year’s British Turkey Awards.

Available in Sainsburys’ stores, 2 in a pack, the product is coated in a deliciously unique crunchy buttermilk coating, which the judges said was ‘bang on trend’. Made with 100% British Turkey Breast, these fresh turkey breast fillet cuts are a perfect quick and easy tea.

The celebrated industry awards took place on Thursday 22nd September at the Sheraton Grand Park Lane hotel, in front of 220 people from retail buyers to manufacturers, farmers and foodservice personnel and was presented by Tv actor and comedian Hugh Dennis.

Winners of the 13 categories were announced from over 160 entries, ranging from every day to special occasion led products. The judging panel comprised of Tina Betts, Healthy Food Guide; Lee Maycock, Vice Chairman Craft Guild of Chefs; Sheila Eggleston, Food & Drink Editor, Cost Sector Catering. Plus a consumer Janet Joy, who won her place on the panel through a competition on www.britishturkey.co.uk .

Paul Kelly, Chair of the British Turkey Federation, said: “I would like to extend my congratulations to all the retailers, manufacturers and farmers who won an award. Everyone in the industry knows we have to continually evolve and up our game to be the very best, and these results demonstrate just that. The retailers play a big part in supporting us so we thank them for that.”

The Award was collected for Bernard Matthews, from sponsors Elanco, by Lorna Cousins, Marketing Communications Controller and Haydn Hughes, National Account Controller.

The evening also raised nearly £6,000 for the children’s medical charity Sparks and Dravet Syndrome UK.