Marco Pierre White
We are delighted to be collaborating and working with a chef of Marco Pierre White's calibre
to help promote and support Bernard Matthews Farms and British turkey. Marco has an
enthusiastic passion for food and he will be a great advocate for this great meat to make
it part of everyday diets.
Commenting on this new venture, Marco Pierre White said: "Ever since I was a young boy I've been an admirer of turkey and particularly Bernard Matthews, because he is without question one of the great farmers of the last 5 decades.
"Turkey is the nation's favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.
"Consumers traditionally roast turkey but there are many other ways to prepare this majestically delicious bird. Through our joint collaboration, we wish to show the great British public how perfect the great bird is for today's modern lifestyles - as it is versatile, healthy & affordable.
"Bernard Matthews Farms is unique in that it is a fully integrated food business. I never realised until I visited their Norfolk farms, that they do everything from breeding their own turkeys, hatching the eggs and rearing the birds, through to delivering the end product. They even mill their own feed from locally sourced wheat. It really is an iconic British brand, based on one great man's vision more than 5 decades ago."
"I am honoured & privileged to be working with Bernard Matthews Farms to promote the great bird and put turkey back on menus across the UK."