Farms and Welfare
Farming is at the heart of our business. From the very start, we put 100% into the rearing
and caring of our birds to produce the highest quality, tastiest turkey.
Nearly all our eggs are laid by turkeys from our very own breeder flocks in Norfolk,
and hatched at our own hatchery in Great Witchingham. The remaining 1% of our turkeys
are specialist breeds, such as Bronze Turkeys, which come from carefully chosen suppliers
in the UK.
We rear nearly 7 million indoor and free range turkeys every year, on our own 56 turkey farms located across Norfolk, Suffolk and Lincolnshire. They are perfectly located to make the most of the calm climate and the wealth of agricultural resources the region has to offer.
Most of the time we are able to accommodate fluctuations in demand for our British turkey. However, on very rare occasions, when demand rapidly increases, we do not have the flexibility to meet this due to the long planning cycle of turkey rearing. In these instances we source turkey from other British suppliers. The standards to which these other British suppliers work are fully in line with those of Bernard Matthews. We also ensure they are Quality British Turkey and Assured Food (Red Tractor) certified.
